Talent Attraction

Making your healthcare service an employer of choice

When a hospital has a strong employer brand, hiring costs reduce by an average 40%. Salaries don’t have to be inflated to attract talent. Permanent positions are easier to fill – and clinician retention improves.

In contrast, those with poorly perceived brands after negative media scrutiny lose staff and struggle to attract permanent replacements. With a high number of transitory workers who don’t know hospital SOPs, internal problems become magnified and morale plummets.

Our employer brand team will help you build a strong employee value proposition (EVP) that attracts and retains talented, culturally-fitting candidates.

Our specialist consultants will evaluate your current market positioning and develop a strong EVP that reflects your organisation’s vision and mission – ready for implementation.

You’ll receive a brand position report with recommendations to build and promote a world-class offering – and the support to execute them. Our programs work quickly to make your organisation a magnet for top talent and become known as a great place to work.

We can help you with:

  • EVP research and development
  • Internal and external research
  • Employer brand development
  • Internal and external engagement strategy
  • Media planning and buying
  • Attribution and channel management

Benefits

  • Authentic assessment

    Brand work can be seen as ‘fluffy’ and out of touch with reality. We base our analysis on focus-group interviews with:

    • All levels of your existing personnel
    • Applicants who have rejected or discounted your organisation
    • Patients, their families and the community

  • World-class brand tactics

    Our specialist team will give you, and help you implement, the strategies, tools and templates to take your EVP to market.

  • Stand out from the competition

    When candidates are doing their homework on you, your brand will shine through as an employer of choice.

  • Strategic plan

    You’ll receive a fully costed action plan for building additional EVP elements, including expected timelines for return on investment.

Managed Service ProgramWorkforce Analytics